This was the fourth consecutive AMP award for COPILOT. The award was for the Best Execution of a Sonic ID or Logo. Ravi, who is COPILOT’s co-partner and creative director, accepted the award with partner and Executive Producer Jason Menkes.
Ravi and Jason updated the classic Jell-O theme song that you hear at the end of the commercial. The Jump Ups band recorded the intro song.
From Ravi: “What makes the AMP Awards special is that it is entirely created by and created for the musicians working in this specialized field. We’re humbled to get recognition from our colleagues and excited to share this win with Leo Burnett and Jell-O, who placed their iconic melody in our hands.”
The view the commercial and see the credits, click here.